Furniture Shopping, Reimagined

About the project

Where Immersive Retail
Meets E-Commerce

Siman, one of Central America’s leading department stores, launched a new furniture showroom in Managua and needed a way to showcase it nationwide. We created a 360° virtual tour that allowed users to explore the showroom online and click on products to buy directly through their e-commerce platform. To amplify the launch, Siman activated a mall-wide campaign with QR codes and interactive kiosks, driving high traffic and boosting sales.

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Project Highlights

Showroom in the palm of your hand — 360° virtual tour of Siman’s furniture display

Clickable catalog — Each piece enabled direct e-commerce purchases

Mall takeover branding with QR floor laminates and demo kiosks

Seamless omnichannel experience—bridging physical showroom and online sales

Strategy & Solution

Immersive Virtual Tour

We created a 360° virtual experience of Siman’s new furniture showroom, designed to replicate the in-person visit—digitally. Each product in the showroom was made clickable, linking directly to its corresponding e-commerce page for immediate purchase. The tour was optimized for mobile responsiveness, fast loading, and interactive shopping.

From the client

What Siman had to say about working with INNSIDE

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